Airlines are
having trouble these days staying afloat amid higher jet fuel prices
and tighter consumer spending. Some have grounded planes and cancelled
routes, but the universal solution seems to be increasing fees. Many
airlines are now charging for baggage and snacks while sodas, seating
and clearning could be just over the horizon. Meanwhile, fares continue
to rise as passengers continue to travel.
Fare Hikes on the Radar
During
the past year, basic domestic fares have been nearly unchanged, but the
fuel surcharge has at least doubled or tripled. Fares for non-stop
service, for example, are up some 365% higher than a year ago.
Companies like American Airlines have successfully hiked their prices
more than 10 times in the past couple of months alone.
The hikes
are disigned to help offset fuel-related losses. The Amex Airline Index
is down nearly 47% since hte start of the year while airlines are
expected to lose some $6.1 billion this year alone. Meanwhile, a dozen
or so carriers have already folded in the past six months and many
others could follow if income cannot be increased.
Nickel and Dimed to Death
Airlines
have a captive audience and no real competition, so charging fees is a
relatively easy proposition for them. So far, checked bags have been
the primary driver of additional fees. American Airlines has even began
to charge $15 for the first checked bag each way, and while nobody else
is following suit it probably won't be long.
Meanwhile, US
Airways has said it would stop offering free snacks to domestic coach
passengers while most of the major carriers are already charging for
snacks and meals. Many airlines are also considering charging for
beverages. Currently, Southwest charges $3 for energy drinks, but
nobody charges yet for soda or juice.
Often times, one airline
will start a practice and take all the bad press until the rest follow.
To date, American Airlines has tended to take the lead before being
followed by others like United, US Airways, Continental, Delta and
Northwest. In the end, they all feed off of each other at the expense
of captive consumers.
In the End
There is
very little consumers can do about these problems as airlines clearly
need to do something. In the meantime, investors and airline executives
will have to wait and see just how much these hikes hurt consumer
travel...